We have an awesome new article added to the business resources section called "Expand Your Message with Podcasts" written by Impact PR's own Susan Mertz. If you have ever thought about adding a podcast to your marketing arsenal you don't want to miss this!
You can read the entire article by going to http://www.prophotolearningcenter.com/portal/modules.php?name=Content&file=viewarticle&id=51
There is also another article "Advertisement Advice" from Susan that she shares with us some great tips and techniques for getting the most out of our advertising. Here is a snippet of that article.
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What about TV & radio ads?
• 75% of workers listen to radio at work or in the car.
• The average person watches 7 hours of TV a day.
Radio works best as a message reinforcement in combination with other media. Again, repetition is key, mention the company name and phone number 3-5 times in the message.
IMPACT! Strategy: Radio stations are required by theFCC to air PSAs (public service announcements).
When sponsoring a non-profit or community event, youth sports, or civic and service organization, consider asking for a PSA. To maximize air exposure, purchase some commercial time when requesting PSA air time.When participating in a community event, offer to be a spokesperson on local daytime TV shows.
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Check out the full article at http://www.prophotolearningcenter.com/portal/modules.php?name=Content&file=viewarticle&id=53
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