We have an awesome new article added to the business resources section called "Expand Your Message with Podcasts" written by Impact PR's own Susan Mertz. If you have ever thought about adding a podcast to your marketing arsenal you don't want to miss this!
You can read the entire article by going to http://www.prophotolearningcenter.com/portal/modules.php?name=Content&file=viewarticle&id=51
There is also another article "Advertisement Advice" from Susan that she shares with us some great tips and techniques for getting the most out of our advertising. Here is a snippet of that article.
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What about TV & radio ads?
• 75% of workers listen to radio at work or in the car.
• The average person watches 7 hours of TV a day.
Radio works best as a message reinforcement in combination with other media. Again, repetition is key, mention the company name and phone number 3-5 times in the message.
IMPACT! Strategy: Radio stations are required by theFCC to air PSAs (public service announcements).
When sponsoring a non-profit or community event, youth sports, or civic and service organization, consider asking for a PSA. To maximize air exposure, purchase some commercial time when requesting PSA air time.When participating in a community event, offer to be a spokesperson on local daytime TV shows.
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Check out the full article at http://www.prophotolearningcenter.com/portal/modules.php?name=Content&file=viewarticle&id=53
Tuesday, August 7, 2007
Saturday, August 4, 2007
Awesome Accessories for the Chic Photographer!
A friend and I were discussing my ugly camera bag. Only until I went through airline security 6 times this past weekend, did I realize how ugly my bag was. I was constantly asked if it was a camcorder. While I'm sure its just what they have to ask, it opened my eyes to the fact that I've been wandering around the world with a really really ugly camera bag. Now I'm just embarrassed, thinking back to all the past clients that have seen that monstrosity, what on EARTH did they think of me with that worn out plain old camera bag???? Well, I'm sure they probably didn't put much thought into it, but you never know...So my wonderful friend led me to a website with some FANTASTIC accessories for ladies with lenses and my oh MY! I love it!
Jill-E Designs has very very classy camera bags in all sizes, shapes and materials. I was quite impressed! She's thought of everything here!
Have a look for yourself!http://www.jill-e.com/index.html
Now to decide which one I want!I also can't wait until she gets the camera straps on there as well! I'm hooked on searching out the funkiest camera strap there is!
~Aimee Payne - moderator
Thursday, August 2, 2007
August Special for ProPhoto Marketing Solutions...
All PPLC members who sign up for the Complete Internet Branding Collection will receive a complimentary splash page creation for their new website valued at $75!
And don't forget, you can still use your 10% discount when you purchase the Internet Branding Collection saving you even more!
What's in the Complete Internet Branding Collection?
Includes all of the following:
Level A Base Website Template
Custom Blog Skin
Complete Search Engine Optimization
E-Newsletter Design
Purchased individually:$1,050 But in this package it is just $895!!! Save over $150. Plus if you are a PPLC member you can take an additional 10% off AND get a free splash page if you sign up in August!
All PPLC members who sign up for the Complete Internet Branding Collection will receive a complimentary splash page creation for their new website valued at $75!
And don't forget, you can still use your 10% discount when you purchase the Internet Branding Collection saving you even more!
What's in the Complete Internet Branding Collection?
Includes all of the following:
Level A Base Website Template
Custom Blog Skin
Complete Search Engine Optimization
E-Newsletter Design
Purchased individually:$1,050 But in this package it is just $895!!! Save over $150. Plus if you are a PPLC member you can take an additional 10% off AND get a free splash page if you sign up in August!
Wednesday, August 1, 2007
The wait is over!
That's right our new marketing solutions division is now open for new clients! We are all so excited about this and can't until our members and non-members start showing off their new websites, logos, marketing pieces and more!
You can check it out at http://www.prophotomarketingsolutions.com/
And don't forget if you are a member of ProPhotoLearningCenter.com you get 10% off any product or service that you see, even custom websites! Plus each month we will run a special offer just for PPLC members starting in August!
Newest client launched:
Amy Biggerstaff Photography
Check out her website at http://www.amybiggerstaff.com/
That's right our new marketing solutions division is now open for new clients! We are all so excited about this and can't until our members and non-members start showing off their new websites, logos, marketing pieces and more!
You can check it out at http://www.prophotomarketingsolutions.com/
And don't forget if you are a member of ProPhotoLearningCenter.com you get 10% off any product or service that you see, even custom websites! Plus each month we will run a special offer just for PPLC members starting in August!
Newest client launched:
Amy Biggerstaff Photography
Check out her website at http://www.amybiggerstaff.com/